[F]orget that hypothetical reader and write about the things that are most interesting to you. Then, make it your mission to explain to readers why they should care about this thing you find interesting.Something important to remember from Alexis Madrigal, senior editor at The Atlantic (in an interview via Matter’s Overmatter newsletter, which may be published at Medium in the future).
Stewart Brand’s definition of “feedback”
FEEDBACK: An unpoetic inexpressive word that shrieks for replacement. Correct use of the term would refer to eating your own vomit. ‘Positive feedback’ and ‘negative feedback’ would signify whether you like the vomit or not.
Found in “Cybernetics of Cybernetics“